Set in the small town of Knapely, Yorkshire, England, the film is about the women of the Rylstone Women's Institute in North Yorkshire. After the death of one of the ladies's husbands from leukemia, they hatch a scheme to raise money for a memorial to him. In order to raise funds for Leukemia research, the women decide to make an alternative calendar of themselves in the nude hoping to sell a few hundred copies around their villages. This calendar in fact became a worldwide sensation, out-selling even those of Britney Spears and Cindy Crawford.