Choi Bona is an assistant in a TV advertising company of the famous director Ryuk. One day, Bona is forced to buy an old tape from a mysterious old man. The content of the tapes is the sermon of Dr. Swarlovski on "The Art of Blandish Men". Bona, an absolute believer in the principle of "talent and hard work are the key to success" has decides to try to apply the "doctrine Swarlovski" ...